In Cambodia’s fast-evolving real estate market, condo sales should be booming. Yet, many buyers walk away confused, disappointed—or worse, misled. At the heart of the problem? Underperforming estate agents who fail to deliver value in a market crying out for professionalism, transparency, and tech-savvy expertise.
Here’s why agents are falling short—and how the industry can turn it around.
1. Poor Product Knowledge
Too many agents can’t answer basic questions about a unit’s floor area, strata title, or maintenance fees. Buyers today do their homework. If your agent knows less than a Google search, you’re in trouble.
The Fix: Agents must be trained to understand what they’re selling. Developers and agencies should offer mandatory product deep-dives and regular site visits. An agent who knows the project inside out earns trust—and commissions.
2. Weak Communication Skills
From broken English to ghosted messages, communication failures drive buyers away. International clients in particular expect clear, responsive, and professional service—not radio silence or vague WhatsApp replies.
The Fix: Agencies should invest in communication coaching, multilingual support, and CRM tools that track every client interaction. Every inquiry deserves a timely, respectful reply—whether it closes or not.
3. Lack of Transparency
Hidden costs, inflated prices, shady deals—this reputation is killing the market. Many agents prioritize quick commissions over long-term relationships, which damages Cambodia’s global investment appeal.
The Fix: Standardize practices. Share complete cost breakdowns, ownership rules, and resale restrictions upfront. A transparent agent wins repeat business and glowing referrals.
4. Outdated Marketing Tactics
Blurry photos, copy-paste listings, and zero social proof—agents are missing huge opportunities to stand out in a crowded digital space.
The Fix: Embrace modern marketing. Use video walkthroughs, drone footage, social media storytelling, and smart SEO to showcase listings. Don’t just list a condo—sell the lifestyle.
5. No Focus on After-Sales Service
Buying a condo isn’t the end—it’s just the beginning. Foreign buyers especially need help navigating ownership transfers, property management, and rental services.
The Fix: Agencies should offer after-sales support as part of their value proposition. From furnishing to leasing, a full-service experience ensures client loyalty and recurring income.
The Bottom Line
Cambodia’s condo market has immense potential—but agents are often the weakest link. The winners will be those who shift from salespeople to trusted advisors, blending local knowledge with international standards.
Real estate in Cambodia doesn’t need more listings. It needs better agents.
